Prime London residential
prices fell by 3% in Q1 2018 while the average discount to asking price was
12.1%, according to new research from Coutts.
The bank said sales volume fell by 24% compared with the same
period last year, and is down by 33% on the 2013 peak.
Sales
volumes and pricing had seen a slight increase at the end of last year, leading
to hopes the market may recover.
However,
the glut of prime properties on the market, notably those nearing completion or
built, has further dampened prices.
At the
beginning of the year, Barratt London halted the second phase of its Fulham
Riverside scheme owing to the prospect of unsold stock.
In an
application to keep its current sales pavilion open longer Barratt said:
“Despite phase 1 of the development now being complete, phase 2 has experienced
significant delays in implementation, largely owing to a downturn in the London
housing market.
“As a
result, proceeding with phase 2 in line with the original construction
programme would substantially heighten the prospect of Barratt London having
unsold stock, which clearly would not be commercially attractive.”
Across
London however, discounts and sales rates vary considerably. While some of the
challenger prime markets have seen large discounts in the past 12 months, this
is partly because more established areas had reported greater declines.
Some 53%
of prime property on the market sold below the asking price, compared with 42%
last year.
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